Whether you have recently passed the bar or you have been in the courtroom for years, there is one thing which you have been thinking about; starting your own legal practice.
And while this is an admirable dream to have, the majority of legal practitioners make the mistake of forgetting that, while being a law firm, they are indeed starting a business.
With this in mind, below are some tips to help you start a successful legal practice business.
Be Where Your Clients Are
The worst thing that you can do is to establish an office in a space where your clients simply can’t get to. This includes an office in high rise buildings right through to cheap offices in a strip mall behind a park through a business center.
If your clients can’t get to you then you can’t provide them with services. Think about the type of clients you are hoping to entice and be where they can get to easily.
Sell With Your Name
Every lawyer wants their name on the moniker of a building. However, doing so at the start can be detrimental to your client base.
For example, if somebody is involved in a motor vehicle accident and they are looking for legal representation then they are far more likely to call Morrison & James Motor Vehicle Compensation Specialists as opposed to Morrison & James, Practitioners at Law.
In short, use your name to sell your service as much as you can without going over the top.
Reign in Your Spending
Just because you have a bit of startup capital to spend doesn’t mean that you need to waste it. Just like you stretch your home dollar by utilizing sites like the Groupon Coupons page for The Walking Company, so too can you use such platforms to save on business items.
For example, furnishing your reception area is a job which can be completed for a fraction of the price your contractor quoted you by using discounts and coupons to obtain products and services at a discounted rate.
Start a Website
Believe it or not, many business owners don’t feel that they need a website if they aren’t going to be using it to provide their services. However, in the example above regarding the name you choose, potential clients will turn to the web as their first point of call when searching.
So if the above-mentioned client has a car accident and searches for a lawyer, they aren’t going to see you if you don’t’ have the most basic of websites. Even if it includes nothing more than your name, contact details, and the list of services you provide, get a website.
When it comes to starting any business, the key is to use your common sense and not get caught up in the excitement of starting a business. If you are faced with a business decision, consider what you would do at home and see how you can incorporate this.